Next Generation International & adidas: Future of Youth Soccer Tours

As the landscape of youth soccer continually evolves, so too does our commitment to fostering the next generation of talent. Generation adidas International was at the forefront of this mission for over 20 years, offering premier soccer development tours that have shaped the trajectory of aspiring players. Our journey has been marked by passion, and an unwavering dedication to excellence in sport and personal growth.

In the spirit of innovation and progression, we recently announced a pivotal transformation. Generation adidas International has embraced a new identity as Next Generation International. This rebrand is not merely a change of title but a reaffirmation of our ethos and our collaborative spirit with adidas, with whom we are delighted to extend our partnership.

The rebrand to Next Generation International marks a significant milestone that reflects both our heritage and our future—a future that promises to continue enhancing the global soccer experience for North America’s youth. Our extended alliance with adidas will bring an even more comprehensive and enriched suite of international soccer experiences. Together, we are committed to advancing the quality and reach of our programs, ensuring that every young athlete we touch is poised for unparalleled growth, on and off the field.

As we embark on this new phase, our focus remains steadfast on delivering soccer tours that are not just trips, but life-changing experiences that cultivate skills, character, and global perspectives. We are excited to share this journey with you and look forward to creating the next chapter in youth soccer development together.

Next Generation International’s Partnership Extension with adidas

We’re entering an exhilarating phase of growth and innovation at Next Generation International, energized by the renewal of our multi-year partnership with adidas. This extension is more than a renewal of collaborative work; it is a signal of trust and a testament to the exceptional experiences we’ve jointly cultivated for the soccer stars of the US. As we have transitioned from Generation adidas International, this partnership promises to broaden our horizons, deepen our commitment, and elevate the experiences we offer. With adidas by our side, we’re not just promising young North American athletes a place on the field; we’re offering them a gateway to the world stage with access to unparalleled coaching and the chance to tread the same grounds as their heroes, explore Europe and make life lasting memories.

This enduring alliance allows us to reinforce our vision of not merely honing athletic prowess but also of shaping individuals who thrive in teamwork and shine with character. Billy Hartman, our CEO, encapsulates this sentiment perfectly, viewing the extension as “a cornerstone for building a legacy that transcends the game.” It’s about crafting moments that will echo throughout their lives, far beyond the final whistle. In concert with adidas, whose expertise in sports innovation is unrivaled, we’re setting the scene for a new era where every pass, every goal, and every journey contributes to the grand narrative of youth soccer. We’re ready to kick off this new chapter, where potential is limitless, and the love for the game knows no bounds.

Rebranding: What’s in the Name – Next Generation International?

The transition from Generation adidas International to Next Generation International marks a strategic evolution in our brand identity. This rebrand reflects our expanded commitment to advancing youth soccer, aligning with the progressive values and forward-looking goals of our organization and our partnership with adidas. This strategic move is grounded in our shared vision with adidas for fostering the next generation of soccer talent. The new name, Next Generation International, underscores our focus on the future, emphasizing innovation and comprehensive development in line with adidas’ pioneering spirit in sports. It reflects a holistic philosophy that combines athletic training with life skills, cultural engagement, and team dynamics. By maintaining our close collaboration with adidas, we ensure that our programs continue to offer young athletes premier experiences, mentorship, and exposure to international standards of soccer excellence. Next Generation International is more than a brand—it’s a promise to our athletes and to the global soccer community that, together with adidas, we are dedicated to their growth, both on the field and beyond.

Elevating Youth Soccer: The Next Level of International Tours

At Next Generation International, we continue to lead the way in providing top-tier international youth soccer tours. By teaming up with the world’s elite sports clubs, we offer young athletes the chance to train and play in some of the most esteemed soccer venues globally. Our focused approach combines professional growth with life-enriching experiences, ensuring every tour is a step forward in a player’s development.

Our tailored tours come with the expert guidance of dedicated tour directors, ensuring a smooth experience from booking to the final whistle. We stand by our teams with round-the-clock support, and our staff are always on hand to assist with any on-ground needs. This level of care and attention to detail is what sets our tours apart, guaranteeing not just a trip, but a well-orchestrated soccer journey.

We understand the importance of competitive play—how it challenges and hones a player’s skills. That’s why we facilitate participation in prestigious international tournaments and arrange friendly matches that provide a real test of ability against international teams. It’s an immersive approach that shapes players not just in technique but in the spirit of global sportsmanship.

But it’s not all about the pitch. Our soccer travel programs to Europe and beyond offer rich cultural immersion, an integral element that turns a soccer tour into a journey of personal discovery. Players engage with local cultures, explore new cities, and learn the values of teamwork and respect beyond the game.

Safety, comfort, and well-being are paramount, with quality accommodation and safe transport forming the backbone of our travel logistics. With clear costs, guaranteed prices, and dedicated regional support, we lay out a transparent path to an unforgettable soccer experience. Whether it’s a first-time tour or an annual tradition, Next Generation International, in partnership with adidas, delivers a soccer adventure that’s as enriching as it is exciting.

Ready to take your team to the global stage? Connect with Next Generation International today and start planning your unforgettable soccer journey. Reach out to us for personalized support and to discover the program that will best elevate your players’ skills and world view. Let’s kickstart your next adventure together.