Rebranding
generation adidas international is rebranded to Next Generation International.
Next Generation International launch program with Manchester United Soccer Schools as part of an exclusive partnership.
Next Generation International is acquired by the Portman Travel Group and the subsequent creation of Destination Sport Group, Portman’s standalone sports division which includes inspiresport, Sportsbreaks.com, Destination Sport Experiences, Clarity Sports Travel and Amaze DM.
Relationships established with Real Madrid Foundation, Chelsea, and Liverpool.